If we consider the factors of a population which could potentially affect the growth of our economy, age is one of the first factor that comes into our mind. Every generation represents a different pattern of demand to the market. Care to discover who’s next in line? Let’s take a sneak peek into the future with Generation Z.
According to Wiki significant aspect of this generation is the widespread usage of the Internet from a young age. Members of Generation Z are typically thought of as being comfortable with technology, and interacting on social media websites for a significant portion of their socializing.
Who are they by the way?
If you are a part of the Millennials (born 1990s-2000s), it shouldn’t be late to meet-and-greet the Generation Z (born after 1995). Today, they’re just probably your little sister or your neighbor’s youngest sibling. They are young and few, but it won’t be long until you realize they’ll make up most of the consumer’s population.
What do they like?
Look, who doesn’t like videos? According to studies, 93% percent of Generation Z says they visit YouTube at least once a week.
If you haven’t noticed, all Social Media Networks have been integrating YouTube into their sites or exploring their way into a motion picture features. This is due to the fact that video content is one of the most effective ways to get someone’s attention today.
Which Social Media do they prefer?
Obviously, YouTube will topnotch this, but it doesn’t limit there. It is relevant why Facebook added Facebook reactions on their feature because Generation Z likes brands they can genuinely connect with. Instagram too decided to extend their video from 15 seconds to 1 minute. Also, Facebook grew its video posting, but some of this generation stayed somewhere else since they got too many new social networking sites to choose from (plus, their parents are on this platform. oops)
Why is it important to reach out to this Generation?
According to a source, this generation has the desire to make the world a better place. They have a collective urgency to have a positive influence on the planet.
Over time, we will be overwhelmed with their majority on Social Media. Their domination will lead to a severe usage of mobile and increase the need for visuals on social contents.
If this generation represent a massive population, then they correspond a great effect on the growth of a business. Reaching out to your audience takes a good vantage point to have a better perspective of a picture.
Learn to think in advance! Quit waiting and start predicting.